Riot
I designed Riot as a self-initiated project to explore the space where generative AI and traditional design collide.
It started with a question: what would a brand look like if it were built from that tension?
Riot is an energy drink made for rebels with purpose—skaters, gamers, streamers—people who do things their own way because they believe in something.
It’s not about being loud. It’s about being true.
Visual Identity
I developed a visual system that blends glitch aesthetics with street-level design.
The logo distorts in controlled ways—part algorithm, part attitude.
Colors are electric and synthetic. Typography is bold, raw, and unapologetic.
Patterns are layered chaos, somewhere between a graphic experiment and a riot poster.
Social Media
Built to scroll fast and stop hard.
We imagined how Riot would live across Instagram, TikTok and Twitch—dropping content that feels part street, part code.
Real people, raw textures, and the occasional digital anomaly.
Outdoor
Urban canvases, reimagined.
Billboards, murals and hacked public spaces push Riot into the real world with unapologetic presence.
The kind of media that gets photographed, not ignored.
Merch
Not just branded. Believable.
Hoodies, tank tops, caps, shoes and swimsuits that feel like part of the culture, not giveaways.
Designed to be worn, not sponsored.
Point of Sale
What if the store felt like the street?
Our POS design brings the raw edge of Riot into retail, using materials and displays that look more underground lab than grocery aisle.
Website
I designed Riot’s digital home to feel more like a zine than a site.
Interactive, fast, a bit unstable. Just like the energy it sells.
Activation
An immersive AI-powered art installation that blends motion, sound and hallucinated spaces.
It’s not just an event. It’s a glitch in your timeline