My name is Federico Reyes Galvan and I’m a Creative Director and Multidisciplinary Designer from Argentina based in Mexico.

With nearly two decades of experience, I’ve collaborated with agencies and brands across Latin America, and the US leading creative projects that merge human insight with technology.

I’ve worked in fast-paced agency environments (Euro RSCG, Havas, MVZ) and as a partner in boutique agencies in Mexico, spearheading creative work for clients like Porsche, Sony, Latam Airlines, Colgate-Palmolive, El Corte Ingles and Build-A-Bear.

I have collaborated with leading Mexican agencies to conceptualize and execute creative campaigns for both local and international markets, adapting visual narratives to diverse cultural contexts and brand identities.

Partnered with global clients such as Google, Hasbro, Universal Studios, Paramount+, Rain Forest, Chirey, Bandai Namco, Sanofi, Shacman and Yema, contributing to high-visibility initiatives across multiple platforms.

I’m deeply engaged in exploring the intersection of creativity and technology, integrating Generative AI tools into my workflows to push the boundaries of design and storytelling. My focus is always on creating compelling narratives and visuals that drive results and resonate with audiences.