WELCOME!
My name is Federico Reyes Galvan and I’m a multidisciplinary freelance designer from Argentina based in Mexico.
With nearly two decades of experience, I’ve collaborated with agencies and brands across Latin America, and the US leading creative projects that merge human insight with technology.
I’ve worked in fast-paced agency environments (Euro RSCG, Havas, MVZ) and as a partner in boutique agencies, spearheading creative work for clients like Porsche, Sony, and Colgate. In recent years, I’ve worked independently with brands such as Google and Hasbro, delivering innovative visual solutions across branding, digital, and experiential campaigns.
I’m deeply engaged in exploring the intersection of creativity and technology, integrating Generative AI tools (MidJourney, Firefly, KlingAI) into my workflows to push the boundaries of design. Currently, I’m expanding my skills with ComfyUI to maintain full creative control and adapt to new AI-driven processes. My focus is always on creating compelling narratives and visuals that drive results and resonate with audiences.
