A.I. Ad

Instantly

For Instantly, a platform that helps businesses find and connect with their ideal clients, I developed a playful yet striking campaign entirely created with generative AI. The goal was to visually capture the idea that the right email always reaches the right person.

Using AI-generated visuals, I brought to life a series of surreal but realistic scenarios: a lawyer opening a briefcase to reveal a lone envelope, a chef pulling a pizza from the oven with an envelope baked in, a doctor gently extracting an envelope from a patient’s ear, and more. Each scene ends the moment the envelope is discovered — no reactions, no distractions, just the unmistakable delivery of the message.

The realistic, everyday look contrasts with the absurdity of the situations, making the brand’s promise instantly memorable. The campaign’s tagline, “Your email. Straight to the right person,” tied the idea together across all touchpoints, highlighting the precision and reliability of Instantly’s AI-powered outreach — and showing the creative potential of AI-generated storytelling.

AI tools used, ChatGPT, Veo 3, Topaz Video AI